PropMetrics

The Challenge

Real estate agents serving investor clients were managing everything through fragmented, manual tools — Excel proformas, email threads, and generic portals built for homebuyers rather than investors.

• Deal analysis taking 90+ minutes per property, done manually in spreadsheets with no automation

• Off-market deals shared via text and email with no visibility into who opened them or ran numbers

• No way to identify which investor clients were actively searching vs. quietly going cold

• Investor relationships migrating to self-serve PropTech tools, cutting agents out of the deal flow

Our Approach

Maqware built PropMetrics as a fully white-label SaaS platform — each agent gets a custom branded portal their investor clients log into directly.

• White-label portal with agent’s custom domain, branding, and automated invitation emails

• Live MLS integration with automatic property matching to each investor’s individual buy box criteria

• AI deal scoring engine that grades every property A+–C by cap rate, cash flow, market liquidity, and investment risk — surfacing strongest opportunities first

• AI-powered ROI analysis suite: built-in rental yield, BRRRR return, and fix-and-flip projection calculators — no spreadsheets needed

• Off-market tab with granular access controls — agents choose exactly which investors see each pocket listing

• Lead intelligence dashboard using behavioral signals (views, projection runs, saves) to surface investors showing active buying intent